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A clear view before another major decision

You do not need more opinions. You need to understand what is true.

A Founder Diagnostic shows you the company as it is today—not as the pitch deck describes it, not as the team hopes it will become and not as another consultant assumes it should work.

We examine the evidence, identify the real constraints and turn the findings into a practical 90-day operating plan.

01Why founders come to us

Most founders do not apply because nothing is happening.

They apply because too much is happening at once.

  • The team is developing new features while old problems remain unresolved.
  • Marketing is testing channels without confidence in the positioning.
  • Customers are asking for different things.
  • The founder is considering a new hire, a rebuild, an expansion, another agency or another round of investment.

Every option sounds defensible. None feels certain.

At this stage, speed is not always the answer. A company can move quickly in the wrong direction.

The Diagnostic creates a pause long enough to understand what the company is actually telling you.

02Compare the Diagnostics

Three scopes. One method. Choose by the part of the company you need to understand.

Build the commercial system

Growth & Business Diagnostic

Launch price€690

For founders who have built the product but do not yet have a clear way to position, sell and grow it.

We examine the business model, customer, positioning, offer, pricing, go-to-market, sales, activation, retention and commercial metrics.

You leave with a clearer commercial direction and a prioritised 90-day growth roadmap.

Connect the whole companyFlagship

Full Founder Diagnostic

Launch price€1,190

For founders whose business, product, growth and technical problems are already affecting one another.

Martin and Sebastian examine the company together and connect the findings into one integrated roadmap.

You leave with one complete view of the company and the correct sequence for the next 90 days.

Read-only repository access is required.

Understand the technical reality

Technology & Architecture Diagnostic

Launch price€790

For founders who need an independent view of the codebase, architecture, infrastructure, technical debt and development process.

You leave with a clear technical risk profile and a prioritised roadmap.

Read-only repository access is required.

Launch prices apply to the first three to five completed engagements and exclude VAT where applicable.

03What every Diagnostic includes

Clear findings. Visible evidence. Practical ownership.

Every Diagnostic includes a structured Founder Scorecard, maturity and risk evaluation, evidence confidence, prioritised findings and a 90-day roadmap.

You receive a written report and a 60–90 minute final presentation. Approximately 14 days later, we meet again for a 30-minute follow-up to review questions and the first decisions.

Each major recommendation explains
  • the problem;
  • the evidence;
  • the business consequence;
  • the recommended action;
  • the owner;
  • the dependency;
  • the KPI;
  • the expected result.

More activity can hide a lack of direction.

04What we will tell you

The evidence matters as much as the conclusion.

Some findings will be confirmed by direct data and system evidence. Others will be strong indications supported by several signals. Some will remain hypotheses that need to be tested.

We make those distinctions visible.

  • A missing dashboard does not prove that performance is poor.

    It also does not prove that performance is healthy.

  • A functioning application does not prove that the architecture is ready to scale.

  • A large user count does not prove the business model works.

  • A strong codebase does not prove the company is building the right product.

False certainty is expensive.

05The recommendation

The recommendation is not automatically “hire us”.

The correct next step may be:

Founder-led execution.

Giving the roadmap to your existing team.

Hiring a specific internal role.

Using another specialist.

A fractional leadership engagement.

A defined recovery project.

Delaying growth and stabilising the product first.

We do not decide the answer before completing the analysis.

That is the point.

06Questions

Before you apply.

Is the Diagnostic an introductory sales call?

No.

It is a paid, standalone engagement with defined deliverables. You can implement the findings without continuing with UNQRN Growth.

Does the Diagnostic include implementation?

No.

The Diagnostic identifies what should be done. Implementation and production are scoped separately.

Do you guarantee growth or revenue?

No.

We provide recommendations based on the available evidence. Results depend on execution, market conditions and other factors outside any advisor’s control.

When does the five-business-day delivery period begin?

After the kick-off is complete and all required information, data and system access have been verified.

Is repository access required?

Yes, for the Technology & Architecture Diagnostic and the Full Founder Diagnostic.

Is the Diagnostic suitable for an idea-stage company?

No.

The product must exist as a functioning MVP.

Can I begin with fractional leadership instead?

For most new clients, the Diagnostic is the required starting point. It creates a shared understanding of the priorities, evidence and responsibilities before an ongoing engagement begins.

What if the product is unusually complex or regulated?

Standard fixed prices apply to a qualified scope. Large, regulated or specialist systems require individual scoping and pricing.

Understand the problem before paying to solve it.